Hi, I'm George.
Revenue is a system.
I build the whole thing.
Go-to-market strategy, the websites it runs through, revenue operations, and agentic AI, wired together for founder-led B2B, e-commerce, and SaaS companies in the $1M to $20M range. I've done this hands-on for 70+ founder-led businesses, and built, scaled, and exited my own. Now I do the same work for yours.
Accountable to one number: revenue you can trace back to where it came from. Not clicks, not lead counts.
I'm native in both. I present, write, and negotiate in either one.
Three layers.
Zero handoffs.
Most companies buy these from three vendors who don't talk to each other. I build them as one engine, so the strategy is measurable, the pipeline is instrumented, and the AI has real data to work with. One person owns all three, which is usually where the leverage is. See how the method works →
Go-to-Market
ICP definition, positioning, channel selection, a 90-day roadmap, and the website or storefront it all lands on, built by me. Messaging follows one shape: Problem, Mechanism, Result.
Revenue Operations
CRM architecture, Fit × Intent lead scoring, unified funnel design, cross-team SLAs, and multi-touch attribution you can actually read.
AI Engineering
Agentic systems, voice and text agents, RAG over your docs, lead enrichment, meeting intelligence, pipeline monitoring. Built end to end, by me.
Three kinds of company.
If you're not one, I'll say so.
I keep a small client list because I do the work myself. These are the situations where that's worth the most to you.
Founder-operators
You're still running marketing in between everything else, and you know it's the bottleneck. You get a senior operator who builds the engine with you, without a full-time CMO or AI lead on payroll.
Gold Tier Structures started here: one founder, now 20+ people.Scaling teams with no CMO or AI lead
You have leadership in place, but nobody owns the revenue number end to end. I step in as that owner, build the function, and report against the number every week.
Strategy, revenue ops and AI from one person, not three vendors.Teams ready for AI
Your funnel is measured and converting, and you want agents doing the repetitive work. A scoped AI build: designed, deployed, documented and handed over.
Goldie Locks®: about 65% of support tickets deflected.PROBABLY NOT A FIT: pre-revenue ideas, or companies that need someone to manage a large in-house team day to day. If that's you, I'll tell you on the call.
Real engagements.
Real dashboards.
B&G Trading
B2B wholesale marketplace bootstrapped from $0. $453K peak month, 13-person team, $50K/mo paid acquisition, 50K subscribers.
Gold Tier Structures
Solo founder to multi seven figures and 20+ people in about three years. 500-SKU storefront, full-funnel CRM, 200K+ prospects reached, $15K to $250K+ deals.
NWOT Outlet
Brick-and-mortar to $3.3M online. 64K subscribers at ~20% conversion, 6 to 8× ROAS, AI support at 90%+ satisfaction.
Goldie Locks®
AI Engineer · 2024 to 2025Enterprise agentic system with RAG over product and policy docs, integrated with Shopify and internal dashboards. 50K+ monthly visitors served.
Certified engineer, not just a marketer with a chatbot.
I architect the agents and build the systems end to end. Stanford, Wharton, Nvidia, IBM, Vanderbilt, and Anthropic on the certificate wall, and production systems handling 50K+ monthly visitors in the field.
“George actually changed the trajectory of my business. I didn’t have to spend weeks training him and telling him what I needed done, I simply showed him the process of my business and he knew what to do.”
Founder first.
Operator always.
I started B&G Trading in 2018 with no outside money and sold it in 2022. Every growth system in that company, I built myself. That's still how I work: hands on the keyboard, not on a slide deck. Based in San Diego. Fly fishing, horses, and open water when I'm not shipping.
Four ideas.
Check them yourself.
No black box. Every engagement runs on the same four ideas, each simple enough to test against your own numbers before we ever talk.
See the method, with diagrams →Order matters.
Strategy, then revenue ops, then AI. Each layer only works on top of the one below it.
2× a 0.5% funnel = 1%2× a 2% funnel = 4% 02
Find the leak first.
Fix the weakest step in the funnel before buying more traffic.
8% → 20% on one step:5 deals become 12, same ad spend 03
Call the right people.
Every lead scored on fit and intent, so the team works the best ones first.
High fit × high intent= called today 04
One owner.
No handoffs between agency, CRM consultant and AI vendor, so nothing gets lost.
2 handoffs at 80% each= 64% of what matters left
“Every recommendation he made for me was with intention. He knows what he’s doing.”
Want a second set of eyes on it?
20 minutes, just a conversation. Tell me what's going on and I'll share what I'd look at first. No pressure, no pitch deck. Your call, either way works.